May I just say, wow. And again. WOW! The Adidas by Stella McCartney collection enters the fall/winter 2010 season continuing to re-define and challenge traditional sport silhouettes by introducing an innovative new glow-in-the-dark story within the running category. The functional fashion collection remains the only line available for women that is a true fusion of performance and style, combining cutting-edge Adidas technologies with Stella’s unique designs.
Stella McCartney on the glow-in-the-dark running collection: “Running is one of our most popular categories and for me to make it have its own point of view is really key. I think that we did it this season in a direct way by looking at glow-in-the-dark. When you are running in an urban environment, you need to feel safe, when people can see you coming and stand out, especially in winter when it gets dark earlier. But at the same time we used it on a leopard print, so it’s not so masculine and graphic. We also have glow-in-the-dark key rings which have a nice sense of humour, which you can have if you are a man, a woman, or a kid.”
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