ViPR at Equinox

Perfume to go

Honoré des Prés is a new 100% organic perfume brand. The nose who worked on Honoré des Prés fragrances is the famous Olivia Giacobetti, who pays tribute to New York with her 'We Love NY Collection'.

Pool Workout

It's a hot, hot day in Amsterdam and it will even be more hot this coming week. So gonna mix up my fitness routine with a pool workout. Read this article to get inspired:
Insider's Guide to Swimming: Pool Workout

Meet Tony & James

Tony usually hits the gym four times a week. During summer he pumps up the volume to even five or six times a week, just to make sure his body will turn a few more heads at the beach. Tony loves to work on his pecs, abs and biceps, but is less thrilled when it comes to squats and lunges. Never forgets about the lower body though, as he knows how important it is to train every part of your body.

Besides taking good care of himself, Tony also makes sure his show dog James is in exellent shape. James' fitness routine includes daily runs, sprint work three times a week and plenty of playtime. As a former US champion, James is now doing extremely well in dutch shows. He loves entering the ring, getting all the attention and -just as Tony- making heads turn with his perfectly shaped butt.

Official South Africa World Cup Song 2010 - R. Kelly - Sign Of A Victory

Eco Puma

OrthoLite, the leader of open cell foam insoles, has partnered with Puma to incorporate its proprietary EcoOrthoLite insole technology into their range of performance and lifestyle footwear lines. By the beginning of 2011, a third of Puma's footwear will include the unparalleled benefits of OrthoLite performance, including breathability, moisture control, anti-microbial properties, and long term cushioning.

Puma will be the first major brand to embrace OrthoLite's new line of eco-friendly insoles. EcoOrthoLite uses an environmentally friendly, non-food source bio-oil as a substitute for traditional fossil fuel based raw material. The bio-oil replaces 20% of the petroleum traditionally used in the polyol component of urethane foams, making the formula part of a clean, renewable resource.

Earlier this year, Puma introduced the 'clever little bag'- a cutting-edge sustainable packaging and distribution system by renowned industrial designer Yves Béhar. The new innovative solution will significantly reduce the amount of waste and CO2 emissions that traditional product packaging such as shoe-boxes and apparel polyethylene bags generate and underpins Puma’s target of reducing carbon, energy, water, and waste by 25%, and developing 50% of its international product collections in footwear, apparel and accessories according to best practice sustainability standards by 2015.