OrthoLite, the leader of open cell foam insoles, has partnered with Puma to incorporate its proprietary EcoOrthoLite insole technology into their range of performance and lifestyle footwear lines. By the beginning of 2011, a third of Puma's footwear will include the unparalleled benefits of OrthoLite performance, including breathability, moisture control, anti-microbial properties, and long term cushioning.
Puma will be the first major brand to embrace OrthoLite's new line of eco-friendly insoles. EcoOrthoLite uses an environmentally friendly, non-food source bio-oil as a substitute for traditional fossil fuel based raw material. The bio-oil replaces 20% of the petroleum traditionally used in the polyol component of urethane foams, making the formula part of a clean, renewable resource.
Earlier this year, Puma introduced the 'clever little bag'- a cutting-edge sustainable packaging and distribution system by renowned industrial designer Yves Béhar. The new innovative solution will significantly reduce the amount of waste and CO2 emissions that traditional product packaging such as shoe-boxes and apparel polyethylene bags generate and underpins Puma’s target of reducing carbon, energy, water, and waste by 25%, and developing 50% of its international product collections in footwear, apparel and accessories according to best practice sustainability standards by 2015.
